Best Marketing Tips Roundup Issue #1

There are over 150 search results for the term “Digital Marketing Tips” that were published just in the last 24 hours of writing this. Consider the hundreds of other marketing terms like “SEO”, “PPC”, “User Acquisition”, and we begin to get an idea of the amount of content that gets published every single day in this sphere.

How do we ensure we don’t miss the best marketing tips? Over time, I have come up with an elaborate process – I have subscribed to over 250 quality marketing blogs and I have set up some nifty Google alerts. I have setup smart filters, tags and flags that help me pick the very best of content published every day.

Once a week, usually on a Sunday morning, I sit down with a cup of Americano and go over these posts. After months of tweaking, I am confident that I have got my filters and flags as close to machine-driven perfection as possible. Fairly happy with my system, and looking to brag a little, I have decided to share 10 marketing tips and stories that I find every week with you folks. Hope this helps you as much as it helps me!

Best Marketing Tips of the Week

Last week, among several high-quality content published, here are 10 that I found absolutely stellar in information and the helpful quotient. From tips to get more creative with your content, to the psychology behind the language of PPC campaigns – plenty of marketing goodness for you to munch over.

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10 Market Research Tools Every Startup Founder Should Use

Why are market research tools important? In the last six months, I have spoken to over 20 founders. Some of them head companies which have already reached breakeven, many others are on a high growth curve and the rest are in various stages of a startup’s lifecycle – generating brand awareness, scaling paid user acquisition, or are early in the days of testing out product-market fit. One thing was common in all these talks – how to do great market research. Continue reading “10 Market Research Tools Every Startup Founder Should Use”

How “Million Dollar Startup” is the “Size Zero Culture” of businesses

It has been about six months since I wrote “On quitting my job, then working 18 hours a day, and entrepreneurship”. Since that time, I have spoken to over 100 entrepreneurs, product managers and C-Suite employees from all over the world. For a little background context, I run a digital marketing solution (MarHack) focused on early stage startups.

As part of my own customer discovery process, I reached out and spoke to entrepreneurs at various stages of success and enterprise. I spoke to nascent brands where the products were still in the whiteboard stage or, at best, a few months since launch, to startups who had secured their seed fundings, to brands who were focusing on rapid growth having received multiple funding rounds. I also had detailed conversations with some pretty cool bootstrapped businesses.

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2-Step Facebook Ads Strategy to Skyrocket Page Engagements

Getting traction on your Facebook page is hard. We all get that. Not only is it a pain to get the right kind of people to follow your brand’s page, keeping them hooked in so that your posts receive decent engagement is even harder. Here’s a 2-step Facebook ads strategy to uplift your page’s engagement that I have used multiple times.

Before I get to the strategy, here’s some (sad) data: The average organic reach of Facebook Pages dropped from 16% to 6.5% between 2012 to 2014. And this year, most pages with a sizeable community report that their organic reach is as low as 2%.

TL;DR See the below Slack Conversation

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4 Basic Points On How to Qualify A Lead

As much as 67% of lost sales across industries happen because of inaccurate qualifying of leads before attempting to funnel them through the sales process. Traditionally, one of the biggest discords between sales and marketing teams is the quality of leads passed on from one to the other.

Before we get to know about how to qualify leads, it’s necessary to understand why it is so important. Apart from running after bad leads (a terrible mismatch of customer problem and your solution), the single largest pitfall of not qualifying a lead is that you do not know how to sell to them. Continue reading “4 Basic Points On How to Qualify A Lead”