Why are market research tools important? In the last six months, I have spoken to over 20 founders. Some of them head companies which have already reached breakeven, many others are on a high growth curve and the rest are in various stages of a startup’s lifecycle – generating brand awareness, scaling paid user acquisition, or are early in the days of testing out product-market fit. One thing was common in all these talks – how to do great market research. Continue reading “10 Market Research Tools Every Startup Founder Should Use”
It has been about six months since I wrote “On quitting my job, then working 18 hours a day, and entrepreneurship”. Since that time, I have spoken to over 100 entrepreneurs, product managers and C-Suite employees from all over the world. For a little background context, I run a digital marketing solution (MarHack) focused on early stage startups.
As part of my own customer discovery process, I reached out and spoke to entrepreneurs at various stages of success and enterprise. I spoke to nascent brands where the products were still in the whiteboard stage or, at best, a few months since launch, to startups who had secured their seed fundings, to brands who were focusing on rapid growth having received multiple funding rounds. I also had detailed conversations with some pretty cool bootstrapped businesses.
Getting traction on your Facebook page is hard. We all get that. Not only is it a pain to get the right kind of people to follow your brand’s page, keeping them hooked in so that your posts receive decent engagement is even harder. Here’s a 2-step Facebook ads strategy to uplift your page’s engagement that I have used multiple times.
Before I get to the strategy, here’s some (sad) data: The average organic reach of Facebook Pages dropped from 16% to 6.5% between 2012 to 2014. And this year, most pages with a sizeable community report that their organic reach is as low as 2%.
TL;DR See the below Slack Conversation
As much as 67% of lost sales across industries happen because of inaccurate qualifying of leads before attempting to funnel them through the sales process. Traditionally, one of the biggest discords between sales and marketing teams is the quality of leads passed on from one to the other.
Before we get to know about how to qualify leads, it’s necessary to understand why it is so important. Apart from running after bad leads (a terrible mismatch of customer problem and your solution), the single largest pitfall of not qualifying a lead is that you do not know how to sell to them. Continue reading “4 Basic Points On How to Qualify A Lead”