There are over 150 search results for the term “Digital Marketing Tips” that were published just in the last 24 hours of writing this. Consider the hundreds of other marketing terms like “SEO”, “PPC”, “User Acquisition”, and we begin to get an idea of the amount of content that gets published every single day in this sphere.
How do we ensure we don’t miss the best marketing tips? Over time, I have come up with an elaborate process – I have subscribed to over 250 quality marketing blogs and I have set up some nifty Google alerts. I have setup smart filters, tags and flags that help me pick the very best of content published every day.
Once a week, usually on a Sunday morning, I sit down with a cup of Americano and go over these posts. After months of tweaking, I am confident that I have got my filters and flags as close to machine-driven perfection as possible. Fairly happy with my system, and looking to brag a little, I have decided to share 10 marketing tips and stories that I find every week with you folks. Hope this helps you as much as it helps me!
Best Marketing Tips of the Week
Last week, among several high-quality content published, here are 10 that I found absolutely stellar in information and the helpful quotient. From tips to get more creative with your content, to the psychology behind the language of PPC campaigns – plenty of marketing goodness for you to munch over.
1. The Psychology of Language For Paid Search
Tereza Litsa on Search Engine Watch tells us how the language (read: voice) you use impacts the effectiveness of your PPC campaigns in this article. She talks about Sophie Turton, Content and PR Head of Bozboz whose presentation at Brighton SEO is about the psychology behind the language used, to make the most of your PPC campaigns.
Sophie explains that most people act on ad copies that focus on why you do something rather than what you do (as a product or service). Hence the language for the advertisement should reflect it. Understanding the target audience and solving their problem immediately grabs attention.
Emotions play an equally important role and often helps send across a very powerful message. Knowing the customers, what they love and hate is essential when trying to capture their sentiment. Customers often rely on word of mouth or recommendations from friends and family, hence adding reviews in advertisements works great.
Another way to frame the language of an advertisement is to create a sense of urgency.
Read More: “The Psychology of Language For Paid search”
2.Did Slack miss a product marketing trick?
Dharmesh Shah explains how one minor thing escaped Slack, though they have got almost every other thing correct. The article explains how this minor product design mistake escaped everyone’s notice.
His take is that in this age of hustle, Slack shouldn’t have forced separate accounts for each team but instead, allowed one account that could be added to various teams (social media profiles anyone?).
At the same time, he also explains what might be the reason behind this small slip. Interesting read for the product marketers like myself!
Read More: “ The Surprisingly Simple Thing slack Got Wrong”
3. How do top bloggers get 90% of their traffic?
Josh Steimle, entrepreneur, speaker and writer, tells us on Entrepreneur that having good writing skills or domain knowledge is sadly no longer enough to make you a successful blogger.
Often bloggers spend time on unnecessary things that do not help them get any traffic at all. Social Media seems to be every blogger’s choice of platform to promote their content.
However, the most successful bloggers will tell you otherwise. It is the organic search that gets them more traffic than any other medium.
Read More: “This is how top bloggers get 90% of their traffic”
4. Growing Startups When A Product Sucks
Is that even possible? Ali Mese says yes. A growth marketer himself, Ali writes how to make this possible. He believes that often businesses either concentrate entirely on growth or on building a product. Neither of this is the right approach. Both user traction and product need equal attention.
Some of the biggest startup success stories today started pretty slow and saw failure multiple times before they hit the right product. It might take years to build a good one!
Read More: “Growing Startups When A Product Sucks”
5. Tips to get creative with your content
Let’s face it – all writers have to overcome writer’s block at some point in time. Doing things you like to do, listening to your favourite music or having a steaming cup of coffee that has been known to bring creativity even to the dumbest head – at times do not help.
A few tips and suggestions can do wonders though. Joshua Nite shares a few tricks that can often remove the block and give great ideas. Shutting down social media and taking a walk has been my personal favourites, as I have always benefited from them. Find out which one works for you!
Read More: “5 Tips To Restart Your Content Creating Brain”
6. Brand management from scratch
Hassan Ali wanted to create a product and start a brand. It was a learning process for him and he came up with a few points that he found might help others.
One of the most important realisation was the fact that the product should be able to solve a problem. If not, people won’t be interested in buying it.
Read More: “What I learned Starting A Brand From Scratch”
7. How does Google know what’s authoritative content?
This has been a question marketers asked for years. The answer is it has no single metric to measure the authority of pages. Google did have PageRank, an authority metric, once upon a time. But it is not the same anymore.
Links and content continue to be the main things to be taken into consideration, but now it has AI-powered RankBrain. Read Danny Sullivan’s take on how Google decides on what is authoritative content and how you can optimise your web pages accordingly.
Read More: “How Google Assesses The Authority Of Web Pages”
8. Calls To Action – Psychology behind it
Calls to Action is that integral part of the inbound marketing strategies which benefits from basic psychology says, Dev Sharma. He explores the various ways the Calls to Action work and our readers’ minds are influenced into performing the action we desire from them.
Creating a sense of urgency, highlighting the benefits, even the right colour and time can change the Calls to Action results dramatically.
Read More: “ The 7 Things About The Psychology of Calls To Action”
9. How Branding is all inside your monkey brain
Fredrick Ronnlund writes how fundamental decisions are taken by the most primate brain parts. An intriguing article that connects how science affects branding.
The article talks about how branding has evolved over the years, how to define your own brand now and how our primate brain reacts to branding stories. Spoiler: have a few positive surprises tucked up your sleeve.
Read More: “Branding 2.0: it’s all inside your primate brain”
10. All about modern local SEO:
Miriam Ellis explains how local SEO has changed from how it was in the beginning to now. She explores two things; first how small local business owners who have been doing their own marketing all these years from pre-internet age to now do it to survive the tough market competition.
Second, she talks about the traits of SEO which have survived all these years.
Explaining marketing jargon and practices from a human point of view were trending last week. The articles are no doubt interesting as well as eye opening. Did you find a great article that I missed? If yes, I would love to know, tell me about it in the comments below.