As much as 67% of lost sales across industries happen because of inaccurate qualifying of leads before attempting to funnel them through the sales process. Traditionally, one of the biggest discords between sales and marketing teams is the quality of leads passed on from one to the other.
Before we get to know about how to qualify leads, it’s necessary to understand why it is so important. Apart from running after bad leads (a terrible mismatch of customer problem and your solution), the single largest pitfall of not qualifying a lead is that you do not know how to sell to them. Continue reading “4 Basic Points On How to Qualify A Lead”