Getting traction on your Facebook page is hard. We all get that. Not only is it a pain to get the right kind of people to follow your brand’s page, keeping them hooked in so that your posts receive decent engagement is even harder. Here’s a 2-step Facebook ads strategy to uplift your page’s engagement that I have used multiple times.
Before I get to the strategy, here’s some (sad) data: The average organic reach of Facebook Pages dropped from 16% to 6.5% between 2012 to 2014. And this year, most pages with a sizeable community report that their organic reach is as low as 2%.
TL;DR See the below Slack Conversation