10 Market Research Tools Every Startup Founder Should Use

Why are market research tools important? In the last six months, I have spoken to over 20 founders. Some of them head companies which have already reached breakeven, many others are on a high growth curve and the rest are in various stages of a startup’s lifecycle – generating brand awareness, scaling paid user acquisition, or are early in the days of testing out product-market fit. One thing was common in all these talks – how to do great market research. Continue reading “10 Market Research Tools Every Startup Founder Should Use”