App Marketing Done Right

marhack is a customer acquisition, growth and marketing solution built for the now.

We drive business outcomes with the absolute best in paid and organic acquisition, ASO, paid media, influencer marketing, social selling, and branding.

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why marhack

At marhack, we apply marketing principles and hacks that I have learned from being in accelerated startup environments for close to a decade, delivering results that reached millions of users across different products. We apply result-proven and data-driven strategies towards user acquisition, branding, and lean community growth.

-- Bodhisattwa Debnath, Founder, MarHack

Acquisition

I apply marketing principles and hacks that I have learned from being in accelerated startup environments for close to a decade, delivering results that reached millions of users across different products.

PAID ACQUISITION

Mobile app install campaigns is an art form. We are thrifty, we fight for your money, and get you users who love your product. We don't get just get you app installs - we acquire brand ambassadors by implementing solid customer discovery, split testing massive creative ad copies and targeting at a depth that is unheard of.

ORGANIC INSTALLS

We strategise and execute cross-channel and cross-platform organic install campaigns. We identifying where your target audience is and target them with precise messaging at key decision-making phases. We dig deep into mobile content, sentiment analysis and reactive marketing on social media, strategically approach web mentions, and more.

APP STORE OPTIMISATION

Your one-stop shop for App Store Optimization and the monitoring of your app's marketplace performance. We review daily downloads, strategize keyword selection, keep tabs on rankings, analyse reviews, monitor localisation efforts, and track your competitor’s every move. We harness macro and micro-level data across categories, countries, and devices.

We have consistently delivered mobile marketing brilliance.

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But it never stops at Acquisition

We talk in terms of LTV, attrition rate, spend-to-revenue ratio, app opens, session durations, engagement rates. We extend your team and focus on delivering results that create real business value.

Retention

We not just acquire users, we retain them. We drive users towards a common goal by sending each person the perfect series of email, in-app, and push messages based on their unique behaviour.

Engagement

We establish scalable engagement workflows that is based on every individual user's journey through your app. We create multiple personalised touch points that delight users and make them keep coming back.

CRO

We focus on bottom-line economics. We acquire, retain and engage users towards the common goal of conversion - be it performing a key action, purchase or acting on the crucial viral loop.

Branding

The user journey does not end after a successful transaction or performing a key action. We strive for further engagement with the app and beyond it to transform each engaged user into your brand ambassador.

Deb handled marketing for Mygola.com, Perfect day iOS app and the Rightstay android app as well. He understands the nuances of both paid and organic marketing. We were able to scale Rightstay to 100K quality installs within a few months based on his efforts alone.

Nitin Pande

Head of Product at Mygola, Co-founder, Mentii

Deb is a fantastic digital marketer. He understands and can balance a lot very different parts of marketing effortlessly. He can strategize but also dive deep into execution. He combines good taste for design with a knack for numbers. He can code and also build strong relationships.

Prateek Sharma

Co-Founder Mygola, IIT-Bombay Innovate, VP - New Products, MakeMyTrip

Deb donned every hat from creating content, leading customer discovery, running our social media to running all our marketing efforts. He’s been an incredible asset with his infectious energy and diligence for every project he undertook. Will work with him in a heartbeat anytime in the future!

Anshuman Bapna

Chief Product Office, MakeMyTrip

Deb was an absolute pleasure to work with. He know’s his trade very well, and has the right answer and next step for the task at hand. Deb is also able to articulate and make complex issues more understandable for the team. He has a results-oriented attitude, which lead to the growth of e27.

Mohan Belani

Co-founder and CEO, e27.co