– AD DATA SOLUTIONS
Analytics and attribution
The cheapest click is not always the best click. Understand to granular level where your best customers are coming from, which channels and what ad copy you should be using.
Ad conversion tracking
Error-free, value assigned conversion tracking for each step of your conversion funnel so you can control where, how and when you should spend your dollars.
Optimized session tracking
Not all visitors convert within the first session. Attribute based on both first click and last click models while retaining session data in between so you understand the buyer journey.
Reduce unattributed segments
If a significant portion of your conversion channels show "direct" or "unknown", you have an attribution problem. Reduce the amount of unattributed leads and conversions.